Brussels, 15 February 2022. At the award ceremony for ‘L’Entreprise de l’Année®’ 2021, postponed for several months due to the Covid measures, Brussels scale-up Cowboy was voted ‘Scale-up de l’Année’ 2021. Cowboy wins the 9th edition of this award, succeeding Proxyclick. David Clarinval, Minister for the Self-employed and SMEs, presented the award. The runners-up for this prestigious award were: eFarmz, Elysia, Netaxis and Urbantz.

Created in 2017 by Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy designs, manufactures and distributes smart e-bikes that are truly unique. Through the integration of numerous technologies and incomparable aesthetics, Cowboy aims to reinvent urban mobility. Since its creation, the company has grown strongly while managing to attract international investors as shareholders.


Cowboy wins the award for ‘Scale-Up de l’Année’

At the award ceremony for ‘L’Entreprise de l’Année®’ 2021, Cowboy, a scale-up from Brussels, received the award for ‘Scale-up de l’Année’ 2021. Cowboy wins the 9th edition of this competition, succeeding Proxyclick.

The award rewards the efforts of promising scale-ups from Brussels and Wallonia which are developing strongly and have a promising future. The competition aims to support these companies and encourage them to keep up their efforts.

By totally rethinking the design of an e-bike to equip it with the latest technologies, mechanical and electronic, in just three years, the Cowboy team has already managed to win over more than ten thousand connected purchasers. The Cowboy concept incorporates not just the bike, but all facets of its urban use. It’s a very intelligently designed project, with a clear roadmap and led by a determined team that won over the jury for the 2021 edition of ‘Scale-up de l’Année’ 2021”, commented the President of the jury, Baron Pierre Rion.

For all of these reasons, we not only named Cowboy ‘Scale-up de l’Année’ 2021, they also lead us to believe that Cowboy will soon be in the running for the highly coveted award ‘L’Entreprise de l’Année®’, added Sophie Lefèvre, Executive Director at EY. “Once again this year, we’re also delighted to be able to give Cowboy and the other finalists a platform to share their expertise with the world at large.”

The previous winners of the ‘Scale-up de l’Année’ award are: Proxyclick (2020) – CluePoints (2019), Newpharma (2018), Trasis (2017), Real Impact Analytics (2016), OncoDNA (2015), CEFALY Technology (2014) and Odoo (2013).



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