PLAYPASS WINS THE ‘PRIJS VAN DE VLAAMSE REGERING

Software company PlayPass was established in 2012 and operates in 16 countries, spread over five continents. The company develops Radio Frequency Identification (RFID) Technology for smart wristbands which can be used for access control, accreditation management, cashless payments, brand activation and social media at events such as festivals, concerts and sports events. Its main clients include Live Nation Belgium, Graspop and Sportpaleis Group. PlayPass employs 30 people and expects to achieve a turnover of 3.8 million euros in 2017.

PlayPass voted young promising company

At the award ceremony for ‘Onderneming van het Jaar^®’ 2017, the ‘Prijs van de Vlaamse Regering voor de Beloftevolle Onderneming van het Jaar’ 2017 was also presented. With this award, the Flemish Government aims to reward rapidly growing companies that are developing strongly for their performance and motivate them for the future. The jury selected PlayPass as the winner. The other finalists are Awingu, Novatech, StarMeal – The Foodmaker and Teamleader.

“This young company is an example of the development of new digital business models based on existing competences that are present in the region: the cluster of concerts and events and the music business. The jury praises the company for its boldness in continuing to focus on its niche and roll it out globally, before diversifying its products and services into other sectors. The payment solutions that PlayPass offers have great growth potential, but of course technology evolves rapidly and this company will have to constantly continue to adapt. But the management is aware of that. Through this recognition, we want to encourage other entrepreneurs in Flanders to make their dream a reality, with a dose of realism and awareness that is often acquired in more traditional businesses. This makes PlayPass an excellent ambassador for new entrepreneurship in Flanders", said Geert Noels, president of the jury.

“We created the ‘Prijs van de Vlaamse Regering voor de Beloftevolle Onderneming van het Jaar’ in order to highlight promising Flemish companies. PlayPass demonstrates how a new company can claim its place in the market by offering innovative solutions for traditional businesses. This company is a source of inspiration to others and, provided that it continues to develop, has a chance of winning the ‘Onderneming van het Jaar^®’ award one day,” says Stefan Olivier, partner and Markets Leader EY Belgium.